Privacy notice

Ford Motor Company of Southern Africa (Manufacturing) (Pty) Ltd, registration number 1923/002555/07, is the responsible party for the personal information collected through this registration. One-eyed Jack operates the activation on their behalf, and Lumanaire operates this platform on One-eyed Jack's behalf. Both act only on documented instruction.

To register we collect your first name, last name, email address, mobile number and your National ID or passport number, together with the session you choose. We use these to hold your place, send your confirmation and QR code, contact you if anything about your session changes, check you in on the day, and identify you on the indemnity you sign.

When you sign the indemnity we also record the name you typed as your signature, the date and time, the version of the wording that was on screen, and the IP address and browser the signature came from. That record is what shows what was agreed to, and by whom.

If the passenger is under 18, the parent or legal guardian registers and signs on their behalf. We record the passenger's name, and the guardian's name, ID or passport number, mobile number and email address.

We also record your answer to the media consent question, and your consent to the processing described in the indemnity.

Your name, email address, mobile number, ID or passport number, your media preference and the POPIA consent on the indemnity are all required. Ford cannot let anyone into a vehicle without them.

Marketing consent is entirely separate and entirely optional. Your place is confirmed either way, and leaving that box unticked changes nothing about your registration.

We process your registration because it is necessary to perform the booking you asked us for, to manage safety and liability records, to respond to a medical emergency, and for legal compliance. Those purposes are set out in the indemnity you sign, and you consent to them there.

We only send you marketing if you tick the optional box, which is consent under section 69 of POPIA. You can withdraw it at any time using the unsubscribe link in any message, or by contacting us.

Ford Motor Company of Southern Africa receives the registration and attendance record. One-eyed Jack and Lumanaire process it to run the activation. Our service providers, Supabase for database hosting, Vercel for application hosting and Resend for email delivery, process it on our instruction. Some of these operate outside South Africa, and are bound by agreements requiring a level of protection comparable to POPIA. Your information is not shared with anyone else without your consent.

You are asked on the registration form whether photographs or video taken on the day may be used on the social media platforms of the Ford Adventure Club and Ford Motor Company. Saying no changes nothing about your place, and your answer is recorded against your registration.

Registration and attendance records are anonymised 90 days after the event, keeping only non-identifying information for reporting. Where you have given marketing consent, your details are handed to Ford Motor Company of Southern Africa and deleted from One-eyed Jack and Lumanaire systems within 30 days of that handover.

You may ask what we hold about you, correct it, download it, or ask us to delete it, and you may object to processing. Email hello@lumanaire.co.za and we will respond within 30 days.

You also have the right to complain to the Information Regulator of South Africa at complaints.IR@justice.gov.za.

No decision about you is made by automated means. Access to your information is restricted to named staff, every access is logged, exports require a recorded reason, and your details never appear in a web address.